Unfortunately, many companies do. The explosive growth of social media has created numerous opportunities for consumers to broadcast their opinions over the Internet. With the introduction of “blended” or “universal” search, it is now common for video, pictures, news items and alternative content, to show up in the search engine results pages (SERPs). A company that has spent years managing their brand’s reputation can be ruined by a single piece of negative content. Is it possible for a company to monitor and manage these issues? Yes, through Online Reputation Management (ORM). Join discussion...

Next Tuesday, 06.03.08, I am privileged to be speaking on the panel session titled ‘Creating Value in Your SEM Business’ at the Search Marketing Expo (a.k.a. SMX Advanced) in Seattle, Washington. This informative session will be held from 1:30pm to 2:45pm at this industry-wide event, and will introduce concepts and strategies that create intrinsic value beyond the balance sheet. Join discussion...