Do you have skeletons in your closet?

EngineWorks — Sat, 28 Nov 2009 02:44:52 GMT

Unfortunately, many companies do. The explosive growth of social media has created numerous opportunities for consumers to broadcast their opinions over the Internet. With the introduction of “blended” or “universal” search, it is now common for video, pictures, news items and alternative content, to show up in the search engine results pages (SERPs). A company that has spent years managing their brand’s reputation can be ruined by a single piece of negative content. Is it possible for a company to monitor and manage these issues? Yes, through Online Reputation Management (ORM).

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Do you have skeletons in your closet?